Tweeting as an Athletic Director

Posted 12-Oct-2016 10:38:45
Categories: All Posts, Social Media

In your role, communication is key. Not only do you communicate with coaches and student-athletes, but also parents, staff, the student body, and your community. So,what’s the best (and easiest) way to do so? It’s pretty simple: Twitter.


Twitter is an excellent tool. It allows you send out a message and reach tons of people quickly. Also, the more retweets your tweet gets, the more people will see it!  

So how can you, the athletic director, make the most of Twitter?

Promote Ticket Sales

  • Send out a simple tweet about an event, to help increase attendance and boost ticket sales.
  • Organize your tweet

    • Include the event, time, location, ticket prices, and any other information necessary

    • Bullet points make reading information easier

      • Emojis will catch somebody’s eye when scrolling through their feed

Highlighting a student-athlete

  • Congratulate a student being named player of the week, or somebody who committed to play a sport in college

Live scoring and updates

  • Tweet in real-time

    • End of quarter, halftime, and end of game score updates are what parents want to see

  • Tweet out a picture from the game

A few things to keep in mind when using Twitter:

  • You only have 140 characters to get your message out

    • Attaching a photo takes you down to 116 characters

  • Avoid tweeting too much

    • Keep your priorities straight

Use Twitter as a tool. Promote your school’s programs and send information out. At the end of the day, everybody is on the same team!


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